Negotiate Terms
Many books exist on the art of negotiation. If
you haven't read a book about real estate negotiation, you can
still come out a winner by remembering two important rules. These rules
will help save you more money than virtually all other negotiating
techniques combined:
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1. Deal with a motivated seller.
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The more someone wants something, the
more they'll sacrifice to get it. In the case of buying real
estate, find a seller who wants your money more than you want their
house. A motivated seller is much more likely to make concessions
in your favor. You may have to make offers on several properties
before you find a motivated seller. When you find one--you'll know
it.
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2. Know when to walk away. If you reach that point--walk.
- How do you determine ahead of time when to walk away? Before
making your offer, you completed (or had your agent complete) a
Competitive Market Analysis (CMA). The CMA helps you determine the
value of the home. Can you offer more than the CMA suggests? Sure. And
in a hot market, you may have to. But decide ahead of time how high
you'll go, and what concessions you're prepared to make. Price isn't
the only reason you might walk away. Don't compromise on home
inspections, removing contingencies too soon, allowing enough time to
act, etc.
General principles
- By all means, negotiate.
- Negotiation is part of
the process of buying a home. Price is just one point
of negotiation. Personal property, home inspections and repairs, closing
dates, etc., may also come into play. If you're like most people, your
home is the largest purchase you'll ever make. It's
likely the home-buying experience will be an emotional one. If you
find yourself reaching the limits of your patience and endurance,
don't despair -- that too is sometimes part of the process. By
remembering the two rules, you'll do fine.
- Maintain your
objectivity.
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This isn't always easy. At least two compelling influences will test
your ability to remain objective: a hot market and finding
the "perfect" home. A hot market can sway you to offer more than
the home is perhaps worth. Finding the perfect home can also have
such an effect. It is true that no two homes are exactly alike.
For practical purposes, most homes are very much alike, however.
When you think you've found the perfect home, chances are there's
another one available just like it and for possibly a better
price.
- You can always increase your offering price.
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But you can seldom decrease it. Unless you
have the misfortune of buying in a hot market, start by offering
lower than asking price. Just how low you make your first offer
depends on several factors. How well is the home priced? If it's
priced well and you don't want to risk insulting the seller, offer
close to what the CMA suggests. If it's a hot market, you may have
to offer full price or more. If it's a slow market and you think
you have a motivated seller, you may be successful offering a
relatively low price.
- Get it in writing.
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Your state may require that contracts for the sale of real property be
in writing. Do not expect oral agreements to be enforceable.
- Give up something to get something.
- Ask for something you can easily give up. If the seller sees
you're making concessions, they'll be more likely to give you what you
really want. In your offer, include some things you can do without.
Here's a hypothetical example:
A home is for sale for $110,000. What you want most is to
buy it for $105,000. You offer $100,000, 45-day escrow, you get the
refrigerator and a $1000 credit to clean the home.
During negotiations, you give up the $1,000
credit, the refrigerator and agree to a 30-day escrow. The sellers
feel like they won something, and you get the home for $5,000 less
than you were willing to pay!
- The Impasse
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There may be an item which bogs
down negotiations. When this happens, quickly move
off the item and onto something you can agree upon--no
matter how small. This approach is also used to delay negotiations
over an item you're sure will be a challenge to overcome. By
reaching agreement on several smaller points, an environment
of successful cooperation is created which helps to resolve larger
issues.